The article in Annals of Family Medicine reports a study in which ads were coded for factual claims made, for how they try to appeal to costumers and for how they portray behaviors of ad characters. Full text is available in HTML and PDF format.
The CMPA is a research and educational organization which conducts scientific studies of the news and entertainment media using content analytical methods. Contains reports on studies about elections, political humour, science and health reporting, and entertainment as well as an archive of Media Monitor, the bi-monthly publication of the CMPA.
The project of the International Central Institute for Youth and Educational Television analyzed articles published within the years 1997 to 2001 on the topics of “children and television” and “young people and television”.
In this 2006 report the Parents Television Council focuses on entertainment programming for children aged 5-10 and tries to quantify occurences of violent behavior, verbal abuse, offensive language, problematic attitudes and behaviors, sexual content, offensive/excretory content and different social institutions. [PDF]