The introduction to content analysis techniques deals with the preparation of an analysis, coding and interpretation of results. Includes examples using various types of coding.
Entries tagged ‘introduction’
The guide published by the Readership Institute deals with the preparation, implementation, and interpretation of an analysis. Presents Readership Institute tools and contains national comparison data for US daily newspapers. Available as PDF document.
A reference list with short annotations by Robert Hogenraad and Dean McKenzie capturing strategies for the application of content analytical methods and statistics for content-analytic data.
The article from 2003 by Will Lowe, then Harvard University, gives an overview of basic software functions, programs and development environments and discusses choice criteria.