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Archive for October, 2008

Creating Demand for Prescription Drugs: A Content Analysis of Television Direct-to-Consumer Advertising

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The article in Annals of Family Medicine reports a study in which ads were coded for factual claims made, for how they try to appeal to costumers and for how they portray behaviors of ad characters. Full text is available in HTML and PDF format.

Famous speeches

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A collection of famous speeches by Presidents and Prime Ministers.

Qualitative Content Analysis

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The article by Philipp Mayring describes procedures for systematic, rule guided qualitative text analysis.

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